Ion Graphics

Artwork Requirements

What is Vector Art?

Often, when our customers begin the process of submitting designs for printing, we find that there is confusion regarding the type of art that we need to receive from them. This confusion seems to center around Vector graphics files. Most people who are not professional graphic designers do not know what Vector art is. Indeed, there are even some people working as graphic designers, who do not know what vector graphics are.

We hope, in the following section, to bridge that gap, at least a little bit. We will describe, as best we can, what vector art is, and how to recognize it.

What Is Vector Art?

Vector art is created using vector illustration software programs, such as Adobe Illustrator, Freehand, and Corel Draw, among others. These programs use mathematic equations and geometric primitives (points, lines, and shapes) to create art that is clean, camera ready, and can be scaled infinitely, without any loss of quality or fidelity.

In the following graphic, we will show you the difference between Vector art and the other kind of computer graphic, Raster art:

You’ll notice how, in the Raster art file, the edges of the art become distorted when the picture is enlarged. You’ll also notice how there are serrated edges along the black lines.

Raster Graphics, such as photographs, and graphics files created in Adobe Photoshop, Paint Shop Pro, and other Raster editing programs, can be used for some screenprinting applications, such as printing one-color pen and ink drawings. But in most cases, especially with art such as logos, we will need Vector art to achieve the proper print.

Is My Art Vector?

How can you tell if your art is Vector Art? One way is by the file type. Vector art is usually created in Adobe Illustrator, and is commonly saved with certain file extensions. The four most common Vector file extensions are .ai, .pdf, .eps and .svg.

However, just because a file is saved in one of these formats, does not mean that it is truly vector art. Sometimes, people open raster files in Adobe Illustrator, and re-save the file in a vector format, without recreating the art using the vector editing tools. Only art originally created in a vector editing program, such as Adobe Illustrator, is truly vector art.

So, how do you really know if your art file is a vector art file? The only way to know for sure is to open the file, and check to make sure that it was created as vector art. If you have a vector editing program, open your art file, and use the selection tool on an area within the art. You might see something like this:

See the nodes surrounding the letterform? Those are vector editing nodes. If you see those, congratulations! You have vector art.

Easy enough, if you have the proper software. But most people do not own a copy of a vector editing program. In which case, you will need to find someone who does, and get them to check the file for you. We provide this service, free of charge. Use the contact form at the bottom of the page to get in touch with us if you need help. We can also digitize your artwork for a fee specific to the complexity of your artwork.

My Art Isn’t Vector! What Now?

The file that you have might not be the only one out there. If you had a professional designer create your art, contact them, and ask for the vector files. If you work in a large company, contact your company’s marketing department or design department.

If, after all of this, you discover that you have a non-vector art file, and you need vector art, there’s only one thing to do: Hire a graphic designer to re-create your design as vector art.

When hiring a designer, make sure that they will provide the art in both vector and raster formats. If they are unable to do so, hire a designer that can.  We can also digitize your artwork for a fee specific to the complexity of your artwork.

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Ion Graphics Inc

420 Main St., Alamosa, Colorado 81101